Updating a pinpoint graph
Google Knowledge Graph takes the concept of the traditional search engine and turns it into a knowledge engine, to provide users with smarter, more relational search results.Google's official description from their release stated: The Knowledge Graph enables you to search for things, people or places that Google knows about—landmarks, celebrities, cities, sports teams, buildings, geographical features, movies, celestial objects, works of art and more—and instantly get information that’s relevant to your query.
Existing properties that are not included in the request body will maintain their previous values or be recalculated based on changes to other property values.
But for many marketers attempting to manage their own search engine optimization (SEO) efforts, Google's frequent updates can cause a lot of confusion and unanswered questions.
Here's a concise look at how Google Knowledge Graph works and what its potential impact is for your company's rank in search results.
Last week, Google rolled out yet another update to their search algorithm that further positions the search giant above all other search engines – that update being Google Knowledge Graph.
The introduction of Knowledge Graph is a demonstration of Google's ongoing commitment to offer the smartest, most user-friendly search experience on the planet.